D.I.Y. Rewards?

Design It Yourself, that's part of the catch behind Marlboro's recent reward program. Sometimes being on email lists and mailing lists can be a huge pain, it's really something I don't recommend for people without much experience in knowing how to skim through those obtrusively long fine print documents but if you can put up with it sometimes it pays off.

Marlboro has some pretty good incentives for people who qualify and sign up for their lists. Besides constant coupons etc. every so often along comes a nice little reward like the one I received in the mail not too long ago:


This T-shirt is simple enough but it's exactly what I wanted... the rewards program allowed you to chose your initials, size them, place them and then add any of the additional elements pre-designed by Marlboro wherever you wanted them, if you wanted them. I kept things simple, just my initials but it was what I wanted and even better than that it was totally, 100% free. No charge for the shirt, the design or the delivery. A big padded envelope with a nice big T I designed? Yes please.